The significance of a website in the new business world cannot be overemphasized. However, it’s normal to be inquisitive, thus, you are doing the right thing by wanting to know more about it. So, I will help you briefly explain why having a website is important.
Having a website allows prospects to easily find your business, know what you do or offer, and find perfect answers to Frequently Asked Questions (FAQs) about your brand or business. As there is a lot of competition, a website with not much of an argument is one of the outstanding options you should consider. Let’s make an example with what you do when you desire to know more about a brand or a product; What do you do first aside from asking people – who probably don’t know the answer to your enquiry? Right, you run a quick Google, Bing, Yahoo, etc search about it. That’s one of the importance of a website, it makes your business visible to prospective customers in searching about your type of business, product, or services.
Now take for instance, when you searched the product and didn’t get to see it or know more about it, how then would you be convinced that the product is what you want to buy? Exactly, that can happen to your own business too, if yours is not visible online, how can those people who go to the Internet first to search for your type of business see you? It is said that almost 90% of people use the internet to find local businesses. And that’s true because you do that too. Right?
In layman’s terms, a website is where potential customers or clients can find everything about your business. This means, Who you are, what products you sell, which services you offer, and how they can contact you.
However, It is factual without a website, your business can be visible in the search engines if it has a listing in a directory like Google My Business or Bing Places for Business, but having a website can broadly explain what is displayed about your company and also answer your potential customers’ questions even before they ask and still have it listed in the directory.
Therefore, a small or medium enterprise needs to have a website to attract new customers, keep existing ones and grow their business largely. Hence, having a website puts you a step ahead of your competitors.
5 Benefits of Having a Website For your Business
- Easy communication
- Online Presence
- Proves your business is serious
- Adverts
- Insights
- Bonus
- Easy communication
A website allows easy and clear communication between buyers and sellers. It can provide a lot of detailed info about a product/service by showing images of your products, giving info about your opening hours, contacts, location and forms to gather feedback, response, or comment from potential customers or the existing ones about your products/services.
- Online Presence
Having an online presence does not only make your business visible to people who may need your product/service, it also helps give your brand an identity in the online marketplace. By not having a business website, you are making it difficult for your company/business to rank on search engines such as Google, Bing, or Yahoo. Note that in the new businesses era, a website is your online workplace. In addition, with a well-optimized website built by an experienced web designer, you are prepared to get more customers for your business.
- Proves your business is serious
In the new business era, having a website gives the impression that you are more than ready to do business with any client or customer. It shows that it’s a reputable business that can be trusted. Having a website for your business makes it look professional and also brings you one step ahead of the competition. Customers are comfortable using your products/services when your company provides an easy way to use the website.
- Adverts
Another advantage of websites for business in the marketplace is the ability to reach more customers with online advertising than offline traditional ads. When running an online advert with the Google AdWords tool, it enables the ad to automatically become Search Engine Optimized (SEO), this will increase your web traffic. The website also serve as a gateway to the global space. Anyone being able to reach you or see what you do.
- Insights
With a website, you can easily get info about how you are found in the online market. Websites have analytical tools such as Google Analytics that allow you to know who your particular customer is, the keywords they search on the query, etc. and modify your business to get more people to visit the site.
The analysis can help you better understand how your social media affects your brand.
Which of these industries does your business fall under? Is it:
- Startup
- eCommerce
- Technology
- Beauty
- Fashion
- Marketing and advertising
- Agriculture
- Construction
- Food
- Health care
- Religious website?
There are no specific types of businesses/industries that do not need a website. As long as a person looks for your type of business, you are 100% eligible to have a compelling website for your business.
Are you convinced that you need a website for your business? Are you ready to get one today? Do you want to meet a pro web designer?…. Yes? Right!, Hit MrAlabiDotCom Up.
MrAlabiDotCom is a professional WordPress website designer that builds a great and converting website that delivers the key value of your business. HMU let’s talk.